Monday, September 14, 2009

Our exciting new edition to the Plan B series is on its way to a bookstore near you. ... PLAN B 4.0: MOBILIZING TO SAVE CIVILIZATION by Lester Brown.

We will be launching this edition on Wednesday, September 30, 2009 -- just a few weeks away. But you can order the book TODAY through our online secure shopping cart.

If you've read any of the previous editions, you will be thrilled to read this new edition. Lester Brown, who some consider the environmental leader of environmentalists, lays out the problems we are facing in the first three chapters. Do you want to know why we need to cut carbon emissions at least 80 percent by 2020? ... Food scarcity. The food riots and protests last year when food prices hit an all-time high were just an inkling of what we have to look forward to if we allow global temperature to rise. Every environmental trend affects our food supply and since they are all declining, we could be in for a rough ride unless we take appropriate action now.

In Chapters 4 through 10 you will find the details of Plan B: stabilizing climate, stabilizing population, eradicating poverty, and restoring the economy's natural support systems. These goals are interrelated in that we are not likely to reach one without reaching the others. They are the minimal requirements to save civilization.

In Chapter 5 you will find exciting new developments on the renewable energy front. For example, look at the U.S. state of Texas. The 9,000 megawatts of wind generating capacity in operation and under construction, plus a huge amount in development, will give it over 50,000 megawatts of wind generating capacity (think 50 coal-fired power plants) when all these wind farms are completed. This will more than satisfy the needs of the state’s 24 million residents.

China, with its nearly launched Wind Base program, is working on six wind farm mega-complexes with a generating capacity ranging from 10,000 to 25,000 megawatts each. And this is in addition to scores of smaller wind farms already in operation and under construction.

The United States has led the world in each of the last three years in newly installed wind generating capacity, having surpassed Germany in 2006. But this lead will be short-lived as China appears set to blow by the United States in new generating capacity in 2009.

In July 2009, a consortium of European corporations and banks, led by Munich Re, and including Deutsche Bank, Siemens, and ABB startled the world when it announced a proposal to tap the massive solar thermal generating capacity in North Africa and the eastern Mediterranean. A German firm calculates that solar thermal power plants in North Africa could economically supply half of Europe’s electricity. Algeria, a pioneer in this field, has already signed an agreement with Germany to export the electricity from its solar thermal power plants. Algeria notes that it has enough harnessable solar energy in its desert to power the world economy.

The soaring investment in renewable energy resources is being driven by the realization that these new energy sources can last as long as the earth itself. In contrast to investing in new oil fields where well yields begin to decline in a matter of decades, or in coal mines where the seams run out, these new energy sources can last forever.

This is just a glimpse into what PLAN B 4.0: MOBILIZING TO SAVE CIVILIZATION has to offer. Order your copy today. ... And spread the word about this invaluable resource.

Cheers,

Reah Janise Kauffman
Vice President

P.S. Chapter 1, "Selling Our Future," is available online now.